I had no faith... and should've doubled down.

Netflix (NFLX) is one of my tales of woe. But it wasn't always that way. I bought Netflix in March 2004, for $29.00 a share. Very soon afterward, it had gone as high as $39. I couldn't have been happier. A proud subscriber and even prouder shareholder.

And then the first drop (around the middle of the chart ) occurred. And then there were the days when you couldn't read financial news without hearing about DVD rental wars. Price cuts, bottom line sacrifices. I was heartbroken. I had so much confidence in my company - that it could pull itself up, that I didn't sell. I just waited. And then the second dip occurred. The stock was now trading in the low low low teens and sometimes high single digits. That was it. I sold it at $10.92. I seriously thought about buying it back when it dropped to around $9, but I felt that my money could be better elsewhere.

If I doubled down... I could be reaping the benefits of a 10% increase in after hours trading right now, to $18.70. Analysts polled by Thomson First Call were expecting profit to come in at 1 cent a share. Netflix delivered 9 cents.

(I also had the same dilemma with eBay, except I didn't sell. See the LARGE dip in the middle waaaaay before the tiny rise at the end? I've almost broken even by now at least.)

In hindsight, it should've dawned on me. If I were so confident about my company, I should've bought more shares while it was down, instead of wallowing in it's sorrow and selling. Lesson learned.

Too bad my money will be tied down to my house very soon. :)