Chiquita Brands

Newest addition to my portfolio: CQB (Chiquita Brands). Doesnt the lady to the left look at least vaguely familiar? :) I've always felt that brand name recognition (and product recognition) is an important thing. If you can't name major products that your company makes, do you really need to be owning it? (That's one to ponder for the road, isn't it?)



On 6/8/05, CQB just completed its acquisition of Fresh Express. Now, if you dont know what that is, it's this grand idea of selling pre-washed, pre-cut vegetables in a little baggie. They sell half pre-made salads, complete with croutons and a bag of dressing. I discovered this idea in college, and I've discovered that tons of people like me, would rather pay a slight premium on their vegetables in order to save time on preparation. I think this acquisition was a great buy for CQB. Yay for CQB.

I just recently found a little gem: http://www.smartmoney.com/pricecheck/index.cfm It's a price-check calculator. With CQB, shares ended on Friday at $30.15, but the calculator estimates that the value per share is actually at $60.55! It's so undervalued!

Check out the calculator. Oh but it only works for companies that have positive EPS.