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Thursday, January 19, 2006

Dear Steve Jobs, CEO Pixar

I have been a Pixar shareholder for almost three years - and it's treated me well, by giving me a 60% return. I don't pretend that I'm a large shareholder, but each owner has a say in their company, no matter how small their percentage. Which is why today's news speculation about Disney possibly buying out Pixar is particularly annoying, and thus, I'm penning an open letter to you.

Pixar is such a solid company with a huge presence in the entertainment industry. And yet, has never released subpar films - why? Because you ensure quality, not quantity. That is an attribute that Disney does not share. I can't even remember what the last Disney movie that was synonymous with quality was.

Can anyone even name the last Disney computer animation released? Robots? No, that was Fox. Valiant? No, that was a UK company. Give up? Chicken Little. I know a lot of people that can name all the Pixar movies, off the top of their head. That's consumer loyalty that Disney hasn't been able to buy lately. And yet you'll allow them to buy you out? Please don't.

I realize that out of this alleged $6.7 billion deal, you yourself will receive approximately $3.4 billion. $3.4 billion is a hefty payout. The lure must be tantalizing. But don't think about your personal gain. Please PLEASE reconsider what your company has to gain from this deal.

With great respect,

A Tiny Shareholder