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Friday, October 14, 2005

The blur between video games and movies...

Have you ever noticed how video games nowadays are becoming more and more like interactive movie plots? Watching friends play certain games is practically like watching a movie. Then I guess it's not so surprising that video game giant, Electronic Arts (ticker: ERTS), hired Steven Spielberg to aid in their video game story telling for three all-new original games. (As many may not know, Spielberg sold his video gaming unit of Dreamworks to EA around five years ago.)

I hope this union brings about good results. I'm sure most people aren't as skeptical as I am. It's only because the past few Spielberg movies I can think of (off the top of my head) are War of the Worlds, Minority Report, and AI, and very sadly I barely enjoyed those. But EA knows what it's doing. And the rest of the world may enjoy Spielberg movies a hair more than me. Shareholders are apparently happy, sending the shares up almost 3% in before the bell trading.

If hiring Spielberg to collaborate on your video games isn't the ultimate sign that gaming is moving more towards cinematic appeal, I don't know what is. But I do know that it's probably not a good idea to bet against EA. Their decisions usually are pretty solid, even if a small shareholder like myself doesn't totally approve.